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	<title>jeffsonderman</title>
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	<link>http://jeffsonderman.com</link>
	<description>journalism. tech. life.</description>
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		<title>Newspapers are getting the obit business fatally wrong</title>
		<link>http://jeffsonderman.com/2010/07/newspapers-are-getting-the-obit-business-fatally-wrong/</link>
		<comments>http://jeffsonderman.com/2010/07/newspapers-are-getting-the-obit-business-fatally-wrong/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 19:39:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033634</guid>
		<description><![CDATA[I began writing this as a comment on Steve Buttry&#8217;s blog, which today has two posts about a Lancaster, Pa., newspaper&#8217;s new paywall on its online obituaries for out-of-town viewers. I was reacting to the editor&#8217;s response to Steve&#8217;s initial post criticizing the move, but I figured I have a little more to say about it than just a comment.

What newspapers are doing failing to do with their obituary business model should be frighteningly familiar to them by now.
Newspapers: I think it&#8217;s very predictable that someone is going to come ...]]></description>
			<content:encoded><![CDATA[<p>I began writing this as a comment on Steve Buttry&#8217;s <a href="http://stevebuttry.wordpress.com">blog</a>, which today has two posts about a Lancaster, Pa., newspaper&#8217;s new paywall on its online obituaries for out-of-town viewers. I was reacting to the editor&#8217;s <a href="http://stevebuttry.wordpress.com/2010/07/13/lancasteronline-editor-responds-about-charging-to-read-online-obituaries/">response</a> to Steve&#8217;s initial <a href="http://stevebuttry.wordpress.com/2010/07/12/newspaper-charges-for-obits-double-dipping-on-death/">post</a> criticizing the move, but I figured I have a little more to say about it than just a comment.</p>
<p><img class="alignright size-medium wp-image-327033635" title="obit" src="http://jeffsonderman.com/wp-content/uploads/2010/07/obit-300x296.jpg" alt="" width="250" /></p>
<p>What newspapers are <span style="text-decoration: line-through;">doing</span> failing to do with their obituary business model should be frighteningly <a href="http://craigslist.org">familiar</a> to them by now.</p>
<p>Newspapers: I think it&#8217;s very predictable that someone is going to come in and &#8220;craigslist&#8221; your obit business. Hell, we could even put the obits on Craigslist itself today if Craig gave us a new category.</p>
<p>The point is that you&#8217;re charging for something that you have no cause to charge for. You didn&#8217;t write the obit, you didn&#8217;t add any value to it. All you ever had was the claim that you&#8217;re the only central place for information, so people should pay you whatever you ask. You&#8217;re charging for it because you used to be able to, and at some point over the years that metastasized into you feeling entitled to it. So entitled, that one of you has now decided to demand payment for access to them.</p>
<p>This simply doesn&#8217;t work any more. Online, anyone and everyone can get any information from anyone. Media who have charged for something offline, solely based on the fact they were the only distribution game in town, are now displaced. (If you need a case study, interview the people you laid off from your Classified Department in the past few years).</p>
<p>The smart course right now would be to make the obits free &#8212; both for placement and access. It&#8217;s not hard to see that within a few years, someone is going to buy <a href="http://obituari.es">http://obituari.es</a> (that&#8217;s actually available &#8212; someone grab it and just tip me when you get rich) and set up a free service that captures most of the market.</p>
<p>That won&#8217;t happen, because &#8212; stop me if you&#8217;ve <a href="http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996">heard this one before</a> &#8212; newspapers won&#8217;t give up the currently large but eroding revenue stream to have a chance to capture the smaller but growing future revenue stream.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Read the study: &#8220;Citizen Journalism Web Sites Complement Newspapers&#8221;</title>
		<link>http://jeffsonderman.com/2010/07/read-the-study-citizen-journalism-web-sites-complement-newspapers/</link>
		<comments>http://jeffsonderman.com/2010/07/read-the-study-citizen-journalism-web-sites-complement-newspapers/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:09:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033624</guid>
		<description><![CDATA[This study comparing citizen journalism and traditional newspaper reporting has drawn lots of discussion on Twitter, but is not readily available online. Below is a copy posted to Scribd by Goran Rizaov.
UPDATE: After first just putting this up to make it available, I&#8217;ve looked through it and have some thoughts.
This study is disappointing on a few levels. It&#8217;s not a study of citizen journalism and newspaper journalism. It&#8217;s a study of citizen journalism sites and newspaper sites. So that&#8217;s a bit limiting and doesn&#8217;t approach some more interesting issues of ...]]></description>
			<content:encoded><![CDATA[<p>This study comparing citizen journalism and traditional newspaper reporting has drawn lots of discussion on Twitter, but is not readily available online. Below is a copy posted to Scribd by <a href="http://www.scribd.com/grizaov">Goran Rizaov.</a></p>
<p>UPDATE: After first just putting this up to make it available, I&#8217;ve looked through it and have some thoughts.</p>
<p>This study is disappointing on a few levels. It&#8217;s not a study of citizen journalism and newspaper journalism. It&#8217;s a study of citizen journalism <span style="text-decoration: underline;">sites</span> and newspaper <span style="text-decoration: underline;">sites</span>. So that&#8217;s a bit limiting and doesn&#8217;t approach some more interesting issues of what kind of coverage they produce.</p>
<p>Also, the study asks the wrong question: &#8220;Can <span style="text-decoration: underline;">A</span> citizen journalism site replace <span style="text-decoration: underline;">A</span> newspaper site&#8221; (emphasis mine). Well that&#8217;s just not what&#8217;s happening in the real world, and not what we should be studying. The right question is, can an open, amateur system with endless capacity for growth and specialization, <span style="text-decoration: underline;">as a whole</span>, replace or complement the <span style="text-decoration: underline;">one</span> newspaper site in town.</p>
<p>For example, the study records whether each individual citizen site or blog was updated that day, and then notes that the newspaper site is updated every day. Well, fine. But take them as a whole, and you&#8217;ll see that of all the citizen sites and blogs, a lot of them are posting updates on any given day, and possibly in much larger volume, diversity and relevance than the one newspaper site.</p>
<p>The study identified only 86 newsish blogs and 53 citizen journalism sites in 46 markets. It studied 63 newspaper sites in those 46 markets. That ratio: 139 citizen sites to 63 newspaper sites, suggests the citizen sites are undercounted to begin with. Here in Washington, D.C., where we are building a network of citizen blogs to collaborate with our <a href="http://tbd.com">TBD.com</a> news startup, there are several newspaper sites, but several hundred local blogs covering topics and communities. We have more than 90 signed up as partners. A proper study of 46 markets across the country should be looking at thousands of citizen sites, not 139.</p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Newspaper Research Journal Study on Scribd" href="http://www.scribd.com/doc/32167374/Newspaper-Research-Journal-Study">Newspaper Research Journal Study</a> <object id="doc_410013137962498" style="outline: none;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="900" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_410013137962498" /><param name="data" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="wmode" value="opaque" /><param name="bgcolor" value="#ffffff" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="document_id=32167374&amp;access_key=key-qssl4ha2hvtd2o9unla&amp;page=1&amp;viewMode=list" /><param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf" /><param name="allowfullscreen" value="true" /><param name="flashvars" value="document_id=32167374&amp;access_key=key-qssl4ha2hvtd2o9unla&amp;page=1&amp;viewMode=list" /><embed id="doc_410013137962498" style="outline: none;" type="application/x-shockwave-flash" width="100%" height="900" src="http://d1.scribdassets.com/ScribdViewer.swf" flashvars="document_id=32167374&amp;access_key=key-qssl4ha2hvtd2o9unla&amp;page=1&amp;viewMode=list" allowscriptaccess="always" allowfullscreen="true" bgcolor="#ffffff" wmode="opaque" data="http://d1.scribdassets.com/ScribdViewer.swf" name="doc_410013137962498"></embed></object></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Answers to 10 key community engagement questions for news sites: The best of #wjchat</title>
		<link>http://jeffsonderman.com/2010/06/answers-to-10-key-community-engagement-questions-for-news-sites-the-best-of-wjchat/</link>
		<comments>http://jeffsonderman.com/2010/06/answers-to-10-key-community-engagement-questions-for-news-sites-the-best-of-wjchat/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 14:22:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[community engagement]]></category>
		<category><![CDATA[wjchat]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033559</guid>
		<description><![CDATA[Last night I hosted a two-hour live chat on Twitter about Web journalism. It was the 20th weekly episode of #wjchat, where people involved or interested in online journalism gather to discuss questions around a certain topic.
Our topic this week was &#8220;How to build engaged online communities,&#8221; specifically for news sites. Of course I picked this topic because my job is to work with a team of engagement wizards to build a web community around TBD.com, a news Washington, D.C., local news site launching this summer.
If you didn&#8217;t get to ...]]></description>
			<content:encoded><![CDATA[<p>Last night I hosted a two-hour live chat on Twitter about Web journalism. It was the 20th weekly episode of <a href="http://search.twitter.com/search?q=wjchat">#wjchat</a>, where people involved or interested in online journalism gather to discuss questions around a certain topic.</p>
<p>Our topic this week was &#8220;How to build engaged online communities,&#8221; specifically for news sites. Of course I picked this topic because <a href="http://jeffsonderman.com/2010/04/my-career-v2-0-beta/">my job</a> is to work with a team of engagement wizards to <a href="http://jeffsonderman.com/2010/04/what-tbd-means-to-me/">build</a> a web community around <a href="http://tbd.com">TBD.com</a>, a news Washington, D.C., local news site launching this summer.</p>
<p>If you didn&#8217;t get to follow the chat on Twitter last night, or you came in late, here are the questions we discussed and some of my favorite tweets from each. I guarantee you can find at least one thing here you can take away as an action item or discussion point for your news organization.<span id="more-327033559"></span></p>
<h2>Q1: Let&#8217;s start by agreeing on the terms: What does user engagement mean  to you? What does an &#8220;engaged&#8221; online community look like?</h2>
<p><!-- http://twitter.com/AssignmentDesk1/status/16888046869 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/25239158/waterfall.jpg) #1c0e09;padding:20px;} --></p>
<div id="tweet_16888046869" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/25239158/waterfall.jpg) #1c0e09; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q1: It means they have an emotional, intellectual investment in/connection to the website. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:15:24 " href="http://twitter.com/AssignmentDesk1/status/16888046869">Thu Jun 24 00:15:24 </a> via <a rel="nofollow" href="http://tweetchat.com/">TweetChat</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AssignmentDesk1"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/296118860/assignmentdesk1_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AssignmentDesk1">Dorrine Mendoza</a></strong><br />
AssignmentDesk1</span></span></p>
</div>
<p><!-- end of tweet --></p>
<p><!-- http://twitter.com/kimbui/status/16887973778 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/81959241/x764feb66b30e32f2ceda57290420a2f.jpg) #E0E0DF;padding:20px;} --></p>
<div id="tweet_16887973778" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/81959241/x764feb66b30e32f2ceda57290420a2f.jpg) #E0E0DF; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q1: engaged = conversation. engaged means users care about your site and contribute toward it&#8217;s success <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:14:12 " href="http://twitter.com/kimbui/status/16887973778">Thu Jun 24 00:14:12 </a> via <a rel="nofollow" href="http://tweetgrid.com/">TweetGrid</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/kimbui"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/807941574/avatar2_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/kimbui">P. Kim Bui</a></strong><br />
kimbui</span></span></p>
</div>
<p><!-- end of tweet --></p>
<p><!-- http://twitter.com/BrianManzullo/status/16888262845 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff;padding:20px;} --></p>
<div id="tweet_16888262845" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q1 Really&#8230; your community should flock to you like Edward Cullen fans flock to Twilight sites. ;) <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:19:00 " href="http://twitter.com/BrianManzullo/status/16888262845">Thu Jun 24 00:19:00 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
</div>
<p><!-- end of tweet --></p>
<p>We seemed to get down to an interesting divide over whether &#8220;engagement&#8221; is best measured by frequency of visit (loyalty) or depth of activity during a visit (participation). Here were a couple good arguments for participation-focused measurement:<br />
<!-- http://twitter.com/killbutton/status/16888428469 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/44602923/Paper_Texture_2_by_Insan_Stock.jpg) #665e5e;padding:20px;} --></p>
<div id="tweet_16888428469" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/44602923/Paper_Texture_2_by_Insan_Stock.jpg) #665e5e; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/amysimons" target="_new">@amysimons</a> I think a loyal user (consumes a lot of content) is diff than an engaged user (comments, spreads the word about content) <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:21:44 " href="http://twitter.com/killbutton/status/16888428469">Thu Jun 24 00:21:44 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/killbutton"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/975426807/smallamira_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/killbutton">Amira Dughri</a></strong><br />
killbutton</span></span></p>
</div>
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<p><!-- http://twitter.com/laurenmichell/status/16888829154 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/101630315/bg.png) #2e496d;padding:20px;} --></p>
<div id="tweet_16888829154" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/101630315/bg.png) #2e496d; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/jeffsonderman" target="_new">@jeffsonderman</a> Type of activity is more important b/c that&#8217;s what adds value to the community; frequency of visits/activity doesn&#8217;t. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:28:24 " href="http://twitter.com/laurenmichell/status/16888829154">Thu Jun 24 00:28:24 </a> via <a rel="nofollow" href="http://tweetchat.com/">TweetChat</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/laurenmichell"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/901320579/laurenR-58w_700_normal.png" alt="" /></a><strong><a href="http://twitter.com/laurenmichell">Lauren M. Rabaino</a></strong><br />
laurenmichell</span></span></p>
</div>
<p><!-- end of tweet --></p>
<h2>Q2: Does your news org have an engagement editor, &#8220;community host&#8221; or someone similar? Define that position.</h2>
<div id="tweet_16889534149" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q2 If there is an engagement editor, it should be temp. position- Goal: Get everyone in newsroom to engage w/ community. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:40:05 " href="http://twitter.com/BrianManzullo/status/16889534149">Thu Jun 24 00:40:05 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
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<!-- http://twitter.com/stevebuttry/status/16894918945 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/86862819/photo-15.jpg) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16894918945" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/86862819/photo-15.jpg) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">No, this is full-time job. <a href="http://bit.ly/cNENUj" target="_new">http://bit.ly/cNENUj</a> RT <a href="http://twitter.com/BrianManzullo" target="_new">@BrianManzullo</a> Q2 If there is an engagement editor, it should be temp. position. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 02:06:55 " href="http://twitter.com/stevebuttry/status/16894918945">Thu Jun 24 02:06:55 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/stevebuttry"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/126740447/Mr._Twitter_s_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/stevebuttry">Steve Buttry</a></strong><br />
stevebuttry</span></span></p>
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<h2>Q3: What are the best specific ways for a news site to engage users? How do you get users to become evangelists of your content?</h2>
<div id="tweet_16889778177" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/25239158/waterfall.jpg) #1c0e09; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q3: Take it offline. We are discussing a Tweetup for our community, which is also a little frightening. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:44:06 " href="http://twitter.com/AssignmentDesk1/status/16889778177">Thu Jun 24 00:44:06 </a> via <a rel="nofollow" href="http://tweetchat.com/">TweetChat</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AssignmentDesk1"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/296118860/assignmentdesk1_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AssignmentDesk1">Dorrine Mendoza</a></strong><br />
AssignmentDesk1</span></span></p>
</div>
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<!-- http://twitter.com/ethanklapper/status/16889766337 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1276735235/images/themes/theme1/bg.png) #0a1f05;padding:20px;} --></p>
<div id="tweet_16889766337" class="bbpBox" style="background: url(http://s.twimg.com/a/1276735235/images/themes/theme1/bg.png) #0a1f05; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q3: Incentives for good contributions. Like foursquare badges. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:43:55 " href="http://twitter.com/ethanklapper/status/16889766337">Thu Jun 24 00:43:55 </a> via <a rel="nofollow" href="http://tweetgrid.com/">TweetGrid</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/ethanklapper"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/84639702/twitter_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/ethanklapper">Ethan Klapper</a></strong><br />
ethanklapper</span></span></p>
</div>
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<!-- http://twitter.com/dblanchard/status/16889711431 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/67585316/twitterbg7.jpg) #1A1B1F;padding:20px;} --></p>
<div id="tweet_16889711431" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/67585316/twitterbg7.jpg) #1A1B1F; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q3: Tell stories that matter to them and tell them well. Also, social media doesn&#8217;t hurt. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:43:00 " href="http://twitter.com/dblanchard/status/16889711431">Thu Jun 24 00:43:00 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/dblanchard"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/973373975/36c7a446-0e73-431c-b80d-88405eedd534_normal.png" alt="" /></a><strong><a href="http://twitter.com/dblanchard">Dustin Blanchard</a></strong><br />
dblanchard</span></span></p>
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<h2>Q4: Are there specific engagement techniques for mobile? How&#8217;s it different w/geolocation and touch interface?</h2>
<div id="tweet_16890233568" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/102412719/smilep1.jpg) #C0DEED; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q4 Mobile users expect their information to load quickly. Photos and YouTube video are nice, but not all devices can play it <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:51:37 " href="http://twitter.com/AsianStig/status/16890233568">Thu Jun 24 00:51:37 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AsianStig"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/833417757/STIG_profile_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AsianStig">Isaiah Narciso</a></strong><br />
AsianStig</span></span></p>
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<!-- http://twitter.com/jeffsonderman/status/16890710238 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/100029609/tbdlogo.jpg) #1c3850;padding:20px;} --></p>
<div id="tweet_16890710238" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/100029609/tbdlogo.jpg) #1c3850; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q4 News companies send OUT text alerts. What can we do with users texting US? <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> h/t <a href="http://twitter.com/SarahDayOwen" target="_new">@SarahDayOwen</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:59:33 " href="http://twitter.com/jeffsonderman/status/16890710238">Thu Jun 24 00:59:33 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/jeffsonderman"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/464836800/Jeff_wedding_headshot_small_normal.JPG" alt="" /></a><strong><a href="http://twitter.com/jeffsonderman">Jeff Sonderman</a></strong><br />
jeffsonderman</span></span></p>
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<!-- http://twitter.com/smithbm12/status/16890851081 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1276197224/images/themes/theme5/bg.gif) #352726;padding:20px;} --></p>
<div id="tweet_16890851081" class="bbpBox" style="background: url(http://s.twimg.com/a/1276197224/images/themes/theme5/bg.gif) #352726; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">The <a href="http://twitter.com/qctimes" target="_new">@qctimes</a> just started promoting a text hotline with a local number for community members to text tips to. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:01:42 " href="http://twitter.com/smithbm12/status/16890851081">Thu Jun 24 01:01:42 </a> via <a rel="nofollow" href="http://tweetchat.com/">TweetChat</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/smithbm12"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/576177297/IMG00108-20091109-1004_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/smithbm12">Brian Smith</a></strong><br />
smithbm12</span></span></p>
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<!-- http://twitter.com/BrianManzullo/status/16890258697 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff;padding:20px;} --></p>
<div id="tweet_16890258697" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q4 News orgs should make it easy for ppl to submit mobile content to their site. People want convenience. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 00:52:02 " href="http://twitter.com/BrianManzullo/status/16890258697">Thu Jun 24 00:52:02 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
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<h2>Q5: What staff duties and resources does a news company need to invest in to make engagement possible?</h2>
<div id="tweet_16891147651" class="bbpBox" style="background: url(http://s.twimg.com/a/1277334364/images/themes/theme1/bg.png) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q5: The biggest thing a news company needs is a staff that values engagement and is willing to dedicate time to it. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:06:28 " href="http://twitter.com/juanasummers/status/16891147651">Thu Jun 24 01:06:28 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/juanasummers"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/990818314/Juana_Summers_normal.jpeg" alt="" /></a><strong><a href="http://twitter.com/juanasummers">Juana Summers</a></strong><br />
juanasummers</span></span></p>
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<!-- http://twitter.com/yelvington/status/16891351394 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/2716793/durian.jpg) #434A76;padding:20px;} --></p>
<div id="tweet_16891351394" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/2716793/durian.jpg) #434A76; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> Q5 Engagement isn&#8217;t cheap. It&#8217;s cost-effective. Not the same thing.<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:09:47 " href="http://twitter.com/yelvington/status/16891351394">Thu Jun 24 01:09:47 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/yelvington"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/41035322/steve-istanbul-100_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/yelvington">Steve Yelvington</a></strong><br />
yelvington</span></span></p>
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<!-- http://twitter.com/hilljohng/status/16891724028 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1276654401/images/themes/theme2/bg.gif) #131516;padding:20px;} --></p>
<div id="tweet_16891724028" class="bbpBox" style="background: url(http://s.twimg.com/a/1276654401/images/themes/theme2/bg.gif) #131516; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/jeffsonderman" target="_new">@jeffsonderman</a> Q5. Devs build tools for readers to suggest, rate story ideas, tag all content. Put more controls in their hands. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:15:54 " href="http://twitter.com/hilljohng/status/16891724028">Thu Jun 24 01:15:54 </a> via <a rel="nofollow" href="http://itunes.apple.com/app/twitter/id333903271?mt=8">Twitter for iPhone</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/hilljohng"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/74044172/jhillmug_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/hilljohng">John Hill</a></strong><br />
hilljohng</span></span></p>
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<h2>Q6: What tools, guidelines &amp; moderation tactics are most important for creating active comment sections?</h2>
<div id="tweet_16891843548" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/2716793/durian.jpg) #434A76; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> Q6 A social contract &#8212; a broadly shared sense of purpose and community values. Better than gold. Very hard to achieve.<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:17:51 " href="http://twitter.com/yelvington/status/16891843548">Thu Jun 24 01:17:51 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/yelvington"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/41035322/steve-istanbul-100_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/yelvington">Steve Yelvington</a></strong><br />
yelvington</span></span></p>
</div>
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<!-- http://twitter.com/BrianManzullo/status/16891974905 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff;padding:20px;} --></p>
<div id="tweet_16891974905" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q6 Message boards have done it for *years.* Rank users based on <a href="http://search.twitter.com/search?q=%23" target="_new">#</a> of posts, replies, likes, etc. Why haven&#8217;t we done that yet? <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:19:59 " href="http://twitter.com/BrianManzullo/status/16891974905">Thu Jun 24 01:19:59 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
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<!-- http://twitter.com/JustinNXT/status/16891954111 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16891954111" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> Q6 I think foremost commenters need to know we&#8217;re there, not just reviewing for TOS violations, but talking back<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:19:38 " href="http://twitter.com/JustinNXT/status/16891954111">Thu Jun 24 01:19:38 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/JustinNXT"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/977361487/image_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/JustinNXT">Justin Ellis</a></strong><br />
JustinNXT</span></span></p>
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<h2>Q7: When engaging groups of users to interact, such as chats or comments, should anonymity be banned? Discouraged? Or is it useful?</h2>
<div id="tweet_16892537470" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/102412719/smilep1.jpg) #C0DEED; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q7 if someone makes a controversial statement, anonymity may be necessary. But it should be left to moderator&#8217;s discretion. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:28:56 " href="http://twitter.com/AsianStig/status/16892537470">Thu Jun 24 01:28:56 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AsianStig"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/833417757/STIG_profile_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AsianStig">Isaiah Narciso</a></strong><br />
AsianStig</span></span></p>
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<!-- http://twitter.com/BrianManzullo/status/16892565598 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff;padding:20px;} --></p>
<div id="tweet_16892565598" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q7 I&#8217;ve seen plenty of communities thrive without requiring real ID&#8217;s. How? Moderators. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:29:23 " href="http://twitter.com/BrianManzullo/status/16892565598">Thu Jun 24 01:29:23 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
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<!-- http://twitter.com/JustinNXT/status/16892613894 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16892613894" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q7 <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> anonymity should be allowed, but create an environment where people are encouraged to put their name with what they think<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:30:08 " href="http://twitter.com/JustinNXT/status/16892613894">Thu Jun 24 01:30:08 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/JustinNXT"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/977361487/image_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/JustinNXT">Justin Ellis</a></strong><br />
JustinNXT</span></span></p>
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<!-- http://twitter.com/journatweets/status/16892715734 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1276197224/images/themes/theme7/bg.gif) #540e37;padding:20px;} --></p>
<div id="tweet_16892715734" class="bbpBox" style="background: url(http://s.twimg.com/a/1276197224/images/themes/theme7/bg.gif) #540e37; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q6 <a href="http://twitter.com/TheBuffaloNews" target="_new">@TheBuffaloNews</a> announced it will start asking 4 commenters&#8217; real names + towns <a href="http://yhoo.it/90dwUG" target="_new">http://yhoo.it/90dwUG</a> We&#8217;ll c how it goes 4 them <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:31:43 " href="http://twitter.com/journatweets/status/16892715734">Thu Jun 24 01:31:43 </a> via <a rel="nofollow" href="http://www.tweetdeck.com/">TweetDeck</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/journatweets"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/266264444/Red1_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/journatweets">Natalia Veronica Mar</a></strong><br />
journatweets</span></span></p>
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<!-- http://twitter.com/jaosullivanx/status/16892991599 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1276654401/images/themes/theme1/bg.png) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16892991599" class="bbpBox" style="background: url(http://s.twimg.com/a/1276654401/images/themes/theme1/bg.png) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q7: I&#8217;ve said it before: if anonymity isn&#8217;t available to people in rural media areas, they can&#8217;t comment. Everybody knows everyone. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:36:07 " href="http://twitter.com/jaosullivanx/status/16892991599">Thu Jun 24 01:36:07 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/jaosullivanx"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/369333710/Photo_6_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/jaosullivanx">Joseph O&#8217;Sullivan</a></strong><br />
jaosullivanx</span></span></p>
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<!-- http://twitter.com/bberwyn/status/16893061240 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/28386765/bergie.jpg) #642D8B;padding:20px;} --></p>
<div id="tweet_16893061240" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/28386765/bergie.jpg) #642D8B; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q7 it IS an ethics issue. Shouldn&#8217;t allow people w an agenda to hijack a thread, anonymity makes that easier <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:37:14 " href="http://twitter.com/bberwyn/status/16893061240">Thu Jun 24 01:37:14 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/bberwyn"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/354744951/camerapic2_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/bberwyn">Bob Berwyn</a></strong><br />
bberwyn</span></span></p>
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<!-- http://twitter.com/BrianManzullo/status/16893115235 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff;padding:20px;} --></p>
<div id="tweet_16893115235" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/94379042/TWITTERBG.jpg) #ffffff; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q7 Here&#8217;s an effective method: Award moderator duties to users who regularly flag inappropriate comments. <a href="http://twitter.com/huffingtonpost" target="_new">@huffingtonpost</a> does it. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:38:05 " href="http://twitter.com/BrianManzullo/status/16893115235">Thu Jun 24 01:38:05 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/BrianManzullo"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/454162494/ManzulloBrian_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/BrianManzullo">Brian Manzullo</a></strong><br />
BrianManzullo</span></span></p>
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<!-- http://twitter.com/AsianStig/status/16893222074 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/102412719/smilep1.jpg) #C0DEED;padding:20px;} --></p>
<div id="tweet_16893222074" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/102412719/smilep1.jpg) #C0DEED; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q7 It may be possible to balance it out though. The moderator should know who&#8217;s posting, but let people have screenames. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:39:49 " href="http://twitter.com/AsianStig/status/16893222074">Thu Jun 24 01:39:49 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AsianStig"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/833417757/STIG_profile_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AsianStig">Isaiah Narciso</a></strong><br />
AsianStig</span></span></p>
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<h2>Q8: More on commenting: How do you engage at a level more sophisticated/constructive than flippant comments?</h2>
<p>A big lesson seems to be: DO SOMETHING with the comments, don&#8217;t just let them sit there in isolation.</p>
<p><!-- http://twitter.com/MeganHealey/status/16893527643 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/114350941/TwitterMegan1.jpg) #352726;padding:20px;} --></p>
<div id="tweet_16893527643" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/114350941/TwitterMegan1.jpg) #352726; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q8: Absolutely use viewer comments on air! It really does bring a perspective fellow viewers cannot get from &#8220;us&#8221; (the media). <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:44:43 " href="http://twitter.com/MeganHealey/status/16893527643">Thu Jun 24 01:44:43 </a> via <a rel="nofollow" href="http://blackberry.com/twitter">Twitter for BlackBerry®</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/MeganHealey"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/975365133/Facebook1_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/MeganHealey">Megan Healey</a></strong><br />
MeganHealey</span></span></p>
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<!-- http://twitter.com/juanasummers/status/16893640005 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1277334364/images/themes/theme1/bg.png) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16893640005" class="bbpBox" style="background: url(http://s.twimg.com/a/1277334364/images/themes/theme1/bg.png) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q8:Don&#8217;t be afraid to talk back to your audience and curate conversation. Bring those interactions into your daily news product. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:46:30 " href="http://twitter.com/juanasummers/status/16893640005">Thu Jun 24 01:46:30 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/juanasummers"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/990818314/Juana_Summers_normal.jpeg" alt="" /></a><strong><a href="http://twitter.com/juanasummers">Juana Summers</a></strong><br />
juanasummers</span></span></p>
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<!-- http://twitter.com/ValerieInRke/status/16893715900 --> <!-- .bbpBox{background:url(http://s.twimg.com/a/1277242272/images/themes/theme4/bg.gif) #0099B9;padding:20px;} --></p>
<div id="tweet_16893715900" class="bbpBox" style="background: url(http://s.twimg.com/a/1277242272/images/themes/theme4/bg.gif) #0099B9; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q8: Engage with the sophisticated/constructive commenters ignore others &amp; they&#8217;ll get the picture. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:47:45 " href="http://twitter.com/ValerieInRke/status/16893715900">Thu Jun 24 01:47:45 </a> via <a rel="nofollow" href="http://tweetchat.com/">TweetChat</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/ValerieInRke"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/730748275/Web_DSC04389_Thumb_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/ValerieInRke">Valerie Garner</a></strong><br />
ValerieInRke</span></span></p>
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<!-- http://twitter.com/alexisgrant/status/16893880524 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/17787105/3620010722_43d4f78343_o.jpg) #709397;padding:20px;} --></p>
<div id="tweet_16893880524" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/17787105/3620010722_43d4f78343_o.jpg) #709397; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q8. I appreciate when news outlets write follow-up that serves as round-up of  comments &amp; blog posts prompted by original story. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:50:27 " href="http://twitter.com/alexisgrant/status/16893880524">Thu Jun 24 01:50:27 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/alexisgrant"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/584808103/lexigrant3_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/alexisgrant">Alexis Grant</a></strong><br />
alexisgrant</span></span></p>
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<h2>Q9: Show me the money: How does user engagement lead to revenue for the site owner?</h2>
<div id="tweet_16894057416" class="bbpBox" style="background: url(http://s.twimg.com/a/1276654401/images/themes/theme2/bg.gif) #131516; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q9. Page views, customer loyalty and passion for brand, which creates word of mouth. Now if I could just sell that to execs. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:53:20 " href="http://twitter.com/hilljohng/status/16894057416">Thu Jun 24 01:53:20 </a> via <a rel="nofollow" href="http://itunes.apple.com/app/twitter/id333903271?mt=8">Twitter for iPhone</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/hilljohng"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/74044172/jhillmug_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/hilljohng">John Hill</a></strong><br />
hilljohng</span></span></p>
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<!-- http://twitter.com/yelvington/status/16894019569 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/2716793/durian.jpg) #434A76;padding:20px;} --></p>
<div id="tweet_16894019569" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/2716793/durian.jpg) #434A76; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q9 <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> You can&#8217;t deliver an ad campaign to someone who only visited your site once this month. Advertising requires frequency.<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:52:44 " href="http://twitter.com/yelvington/status/16894019569">Thu Jun 24 01:52:44 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/yelvington"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/41035322/steve-istanbul-100_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/yelvington">Steve Yelvington</a></strong><br />
yelvington</span></span></p>
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<!-- http://twitter.com/acnatta/status/16894120501 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/66878926/ACNtwitter.jpg) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16894120501" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/66878926/ACNtwitter.jpg) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q9 engagement = creating ambassadors for the site = more page views &amp; more willing to take action <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:54:20 " href="http://twitter.com/acnatta/status/16894120501">Thu Jun 24 01:54:20 </a> via <a rel="nofollow" href="http://www.tweetdeck.com">TweetDeck</a></span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/acnatta"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a1.twimg.com/profile_images/66166148/Natta_headshot_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/acnatta">Andre Natta</a></strong><br />
acnatta</span></span></p>
</div>
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<!-- http://twitter.com/JustinNXT/status/16894381525 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16894381525" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/2468448/pattern_130.gif) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a> Q9 Isn&#8217;t the truth we don&#8217;t know if engagement helps bottom line or if comments/tweets translate into traffic &amp; sales for biz?<span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 01:58:35 " href="http://twitter.com/JustinNXT/status/16894381525">Thu Jun 24 01:58:35 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/JustinNXT"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/977361487/image_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/JustinNXT">Justin Ellis</a></strong><br />
JustinNXT</span></span></p>
</div>
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<h2>Q10: Statement: To get strong engagement from users, you must give them control. Agree? Disagree? Why?</h2>
<p><!-- http://twitter.com/dblanchard/status/16894823339 --> <!-- .bbpBox{background:url(http://a1.twimg.com/profile_background_images/67585316/twitterbg7.jpg) #1A1B1F;padding:20px;} --></p>
<div id="tweet_16894823339" class="bbpBox" style="background: url(http://a1.twimg.com/profile_background_images/67585316/twitterbg7.jpg) #1A1B1F; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q10: Users should have control of their content, and have opportunities for input into yours. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 02:05:25 " href="http://twitter.com/dblanchard/status/16894823339">Thu Jun 24 02:05:25 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/dblanchard"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/973373975/36c7a446-0e73-431c-b80d-88405eedd534_normal.png" alt="" /></a><strong><a href="http://twitter.com/dblanchard">Dustin Blanchard</a></strong><br />
dblanchard</span></span></p>
</div>
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<div id="tweet_16894833541" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/102412719/smilep1.jpg) #C0DEED; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;"><a href="http://twitter.com/wjchat" target="_new">@wjchat</a> Q10 You can give them plenty of control, but gently remind them that you reserve the right to take down offensive content. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 02:05:34 " href="http://twitter.com/AsianStig/status/16894833541">Thu Jun 24 02:05:34 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/AsianStig"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/833417757/STIG_profile_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/AsianStig">Isaiah Narciso</a></strong><br />
AsianStig</span></span></p>
</div>
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<!-- http://twitter.com/stevebuttry/status/16895067202 --> <!-- .bbpBox{background:url(http://a3.twimg.com/profile_background_images/86862819/photo-15.jpg) #9ae4e8;padding:20px;} --></p>
<div id="tweet_16895067202" class="bbpBox" style="background: url(http://a3.twimg.com/profile_background_images/86862819/photo-15.jpg) #9ae4e8; padding: 20px;">
<p class="bbpTweet" style="background: #fff; padding: 10px 12px 10px 12px; margin: 0; min-height: 48px; color: #000; font-size: 16px !important; line-height: 22px; -webkit-border-radius: 5px;">Q10. Share control. Give users wide latitude, but they appreciate moderator &amp; leadership role. They want control but not chaos. <a href="http://search.twitter.com/search?q=%23wjchat" target="_new">#wjchat</a><span class="timestamp" style="font-size: 12px; display: block;"><a title="Thu Jun 24 02:09:17 " href="http://twitter.com/stevebuttry/status/16895067202">Thu Jun 24 02:09:17 </a> via web</span><span class="metadata" style="display: block; width: 100%; clear: both; margin-top: 8px; padding-top: 12px; height: 40px; border-top: 1px solid #e6e6e6;"><span class="author" style="line-height: 19px;"><a href="http://twitter.com/stevebuttry"><img style="float: left; margin: 0pt 7px 0pt 0px; width: 38px; height: 38px;" src="http://a3.twimg.com/profile_images/126740447/Mr._Twitter_s_normal.jpg" alt="" /></a><strong><a href="http://twitter.com/stevebuttry">Steve Buttry</a></strong><br />
stevebuttry</span></span></p>
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<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>* Bonus for reading all the way to the bottom: Check out <a href="http://mashable.com/2009/12/16/community-engagement/">10 Rules for Increasing Community Engagement</a> by Leah Betancourt on Mashable.</p>
]]></content:encoded>
			<wfw:commentRss>http://jeffsonderman.com/2010/06/answers-to-10-key-community-engagement-questions-for-news-sites-the-best-of-wjchat/feed/</wfw:commentRss>
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		<title>Google’s secret micropayment strategy for publishers – is it a trick?</title>
		<link>http://jeffsonderman.com/2010/06/googles-secret-micropayment-strategy-for-publishers-is-it-a-trick/</link>
		<comments>http://jeffsonderman.com/2010/06/googles-secret-micropayment-strategy-for-publishers-is-it-a-trick/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033552</guid>
		<description><![CDATA[So Google is planning to roll out later this year a micropayment system for web content called Newspass. The concept is a single, standardized system for many publishers to put a &#8220;pay to read this story&#8221; button on their web pages.
Now, I&#8217;m on record as not a fan of paywalls online (they&#8217;re often considered for the wrong reasons and with a lack of economic understanding). As bad as that is, micropayments are worse.
People who have been paying attention have learned that valuable websites are created through building a loyal community ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://jeffsonderman.com/wp-content/uploads/2010/06/google_logo.jpg"><img class="alignright size-full wp-image-327033554" title="google_logo" src="http://jeffsonderman.com/wp-content/uploads/2010/06/google_logo.jpg" alt="" width="151" height="65" /></a>So Google <a href="http://translate.google.com/translate?js=y&amp;prev=_t&amp;hl=en&amp;ie=UTF-8&amp;layout=1&amp;eotf=1&amp;u=http%3A%2F%2Fwww.repubblica.it%2Ftecnologia%2F2010%2F06%2F17%2Fnews%2Fgoogle_pay-4932905%2F&amp;sl=auto&amp;tl=en">is planning</a> to roll out later this year a micropayment system for web content called Newspass. The concept is a single, standardized system for many publishers to put a &#8220;pay to read this story&#8221; button on their web pages.</p>
<p>Now, I&#8217;m on record as not a fan of paywalls online (they&#8217;re often considered for <a href="http://www.newsfuturist.com/2009/08/ask-right-questions-about-paid-content.html">the wrong reasons</a> and with a <a href="http://www.newsfuturist.com/2009/07/newspapers-180-years-of-not-charging.html">lack of economic understanding</a>). As bad as that is, micropayments are worse.</p>
<p>People who have been paying attention have learned that valuable websites are created through building a loyal community and creating a rewarding user experience. At least a paywall site lets you have a loyal (though small) community with potential for a bonded experience. Micropayments, however, turn the user into a henpecked customer constantly battling doubt and buyer&#8217;s remorse. They encourage the shallowest possible interaction with your site, only reading the one or two things you <em>really </em>want to pay for, then get the heck out of there.</p>
<p>So why is Google enabling this by developing an industry platform? It&#8217;s clear that Google wants to at least appear friendly to newspaper executives, many of whom in the U.S. and Europe have been denouncing the company as a parasite on their hides. So maybe Newspass is just another <a href="http://fastflip.googlelabs.com/">Fast Flip</a> &#8212; a red herring that smells progressy but really advances nothing.</p>
<p>Or, here&#8217;s the crazy part, maybe Google is tricking the news publishers. Get them to install the &#8220;pay me&#8221; buttons they think are a great idea, so that millions of readers will dodge the pay demand and immediately leave the site to <strong>search Google</strong> for a free version of the story.</p>
<p>Maybe not. Maybe it&#8217;s just a bad idea.</p>
]]></content:encoded>
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		<title>2011: The year mobile takes over</title>
		<link>http://jeffsonderman.com/2010/06/2011-the-year-mobile-takes-over/</link>
		<comments>http://jeffsonderman.com/2010/06/2011-the-year-mobile-takes-over/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 03:22:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033535</guid>
		<description><![CDATA[You have less than one year left to talk about mobile devices as the &#8220;future&#8221; of media.
A lot of people have been talking about the eventual dominance of mobile. Some people have been planning. How many are truly ready?
We&#8217;ll know next year.
I spent a couple hours Wednesday in a &#8220;Mobile Media is Here&#8221; seminar hosted by folks from Pointabout and Brunner Digital as part of Digital Capital Week (#dcweek), uniting the DC tech community. Two stats leapt out from the slides and discussion:
1) Smartphones will be more common than dumbphones ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://technmarketing.com/wp-content/uploads/2009/10/smartphones.jpg"><img class="alignright size-medium wp-image-327033545" title="smartphones" src="http://jeffsonderman.com/wp-content/uploads/2010/06/smartphones1-300x225.jpg" alt="" width="300" height="225" /></a><strong>You have less than one year</strong> left to <em>talk</em> about mobile devices as the &#8220;future&#8221; of media.</p>
<p>A lot of people have been talking about the eventual dominance of mobile. Some people have been planning. How many are truly ready?</p>
<p>We&#8217;ll know next year.<span id="more-327033535"></span></p>
<p>I spent a couple hours Wednesday in a &#8220;Mobile Media is Here&#8221; <a href="http://www.capitolcommunicator.com/Default.aspx?tabid=116&amp;EntryID=1074">seminar</a> hosted by folks from <a href="http://www.pointabout.com/">Pointabout</a> and <a href="http://www.brunnerdigital.com/">Brunner Digital</a> as part of <a href="http://digitalcapitalweek.org/">Digital Capital Week</a> (<a href="http://search.twitter.com/search?q=%23dcweek">#dcweek</a>), uniting the DC tech community. Two stats leapt out from the slides and discussion:</p>
<h3>1) Smartphones will be more common than dumbphones (politely called &#8220;feature phones&#8221;) by late 2011</h3>
<p><img class="alignnone" title="Phone chart" src="http://farm2.static.flickr.com/1275/4708081314_6aa1ef6144_b.jpg" alt="Smartphones to pass regular phones" width="559" height="421" /></p>
<h3>2) Smartphone sales will exceed PC sales by 2011</h3>
<p><img class="alignnone" title="Smartphones to pass PCs" src="http://farm5.static.flickr.com/4071/4708073564_9edc20a661_b.jpg" alt="" width="557" height="407" /></p>
<p>Mobile devices are not just growing, they&#8217;re booming. And with that comes millions more people every year accessing and sharing information in new ways. Mobile web usage is expected to exceed desktop web usage by 2013.</p>
<p>Over the next few years, iPhones and the like will stop being fancy early-adopter toys. (AT&amp;T already sells past-generation iPhones for $99 or less) They will be cheaper, widely used, and eventually as common and socially invisible as e-mail. As <a href="http://twitter.com/cshirky">Clay Shirky</a> <a href="http://en.wikipedia.org/wiki/Here_Comes_Everybody#Selected_quotes">says </a>so well, &#8220;Communications tools don’t get socially interesting until they get technologically boring&#8230; It&#8217;s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen.&#8221;</p>
<p>If you don&#8217;t already have a plan for how your media company, or any other company, will serve mobile consumers and make money in the mobile market &#8212; you better get a plan in motion by the end of the year.</p>
<p>Some of the issues to resolve:</p>
<ul>
<li>What platforms to develop? Mobile web, iPhone, Android, iPad, Blackberry, Kindle, Symbian, <span style="text-decoration: line-through;">Windows Mobile</span>&#8230; where is your community?</li>
<li>What do your mobile users want? Study the most common use cases for why mobile users seek out your site/app. Finding locations, services, contact info, information, entertainment, etc.</li>
<li>How to make money. Web ads didn&#8217;t work like print ads, and mobile ads don&#8217;t work like Web ads. It&#8217;s a new, and still quickly evolving marketplace that you need a fresh approach for.</li>
<li>Redefine relevancy. Desktop content is sorted and targeted in search of topical relevancy. Mobile content adds a new dimension of relevancy &#8212; location.</li>
<li>Many more of course&#8230; feel free to add other issues in the comments.</li>
</ul>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Find me at Digital Capital Week (#DCweek)</title>
		<link>http://jeffsonderman.com/2010/06/digital-capital-week-dcweek/</link>
		<comments>http://jeffsonderman.com/2010/06/digital-capital-week-dcweek/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:22:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[dcweek]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033496</guid>
		<description><![CDATA[Digital Capital Week kicks off with a big party tonight at and around Long View Gallery in NW. There are a ton of great events (including one hosted by TBD) over the following week for the DC area digital/tech community.

DC Week photos
(Use dcweek tag on Flickr)


I&#8217;m looking forward to meeting a lot of new people and hanging out with some friends I&#8217;ve already made among local digiphiles since moving here a month ago. So here&#8217;s the place where I&#8217;m going to pull it all together. Below are the events I&#8217;m ...]]></description>
			<content:encoded><![CDATA[<p>Digital Capital Week kicks off with a <a href="http://dcwopening-sched.eventbrite.com/">big party</a> tonight at and around Long View Gallery in NW. There are a ton of <a href="http://schedule.digitalcapitalweek.org/">great events</a> (including <a href="http://tbdbrunch.eventbrite.com/">one</a> hosted by <a href="http://tbd.com">TBD</a>) over the following week for the DC area digital/tech community.<span id="more-327033496"></span></p>
<div id="infobox" class="alignright">
<h3>DC Week photos</h3>
<p>(Use dcweek tag on <a href="http://www.flickr.com/search/?q=dcweek&amp;s=rec">Flickr</a>)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="300" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fsearch%2Fshow%2F%3Fq%3Ddcweek%26s%3Drec%26d%3Dtaken-20100609-&amp;page_show_back_url=%2Fsearch%2F%3Fq%3Ddcweek%26s%3Drec%26d%3Dtaken-20100609-&amp;method=flickr.photos.search&amp;api_params_str=&amp;api_text=dcweek&amp;api_tag_mode=bool&amp;api_min_taken_date=2010-06-09+00%3A00%3A00&amp;api_media=all&amp;api_sort=date-posted-desc&amp;jump_to=&amp;start_index=0" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="300" height="225" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fsearch%2Fshow%2F%3Fq%3Ddcweek%26s%3Drec%26d%3Dtaken-20100609-&amp;page_show_back_url=%2Fsearch%2F%3Fq%3Ddcweek%26s%3Drec%26d%3Dtaken-20100609-&amp;method=flickr.photos.search&amp;api_params_str=&amp;api_text=dcweek&amp;api_tag_mode=bool&amp;api_min_taken_date=2010-06-09+00%3A00%3A00&amp;api_media=all&amp;api_sort=date-posted-desc&amp;jump_to=&amp;start_index=0"></embed></object></p>
</div>
<p>I&#8217;m looking forward to meeting a lot of new people and hanging out with some friends I&#8217;ve already made among local digiphiles since moving here a month ago. So here&#8217;s the place where I&#8217;m going to pull it all together. Below are the events I&#8217;m attending, and I&#8217;ll come back and update this post after the events with summaries, reactions and shoutouts. I&#8217;m pulling all the dcweek Flickr photos in to the slideshow here too.</p>
<p>If you want to meetup at one of these events, <a href="http://twitter.com/?status=%40jeffsonderman%20Let's%20hang%20out%20at%20%23dcweek">let me know</a>.</p>
<h3>Friday</h3>
<p><strong>Opening Party at Long View Gallery.</strong> This was a fun event, and a nice way to kick off the week by meeting a lot of participants at once. <span style="text-decoration: underline;">Highlights:</span> virtual coloring of personal portraits, free drinks, intriguing performance artists. <span style="text-decoration: underline;">Lowlights:</span> Heat was almost unbearable in the gallery area, no drinking in the alley was very inconvenient, drunk shirtless guy tried to crash the line <span style="text-decoration: underline;">Shoutouts:</span> I met some great folks, including new co-worker <a href="http://nathashalim.com/">Nathasha </a>Lim who starts Monday as a TBD community host; Connected with <a href="http://twitter.com/wplauracochran">Laura Cochran</a> and met <a href="http://twitter.com/jodiontheweb">Jodi Gersh</a>, both of Gannett; and met <a href="http://twitter.com/DC_Phelps">Josh Phelps</a>, who manages <a href="http://www.affinitylab.com/">Affinity Lab</a> in Adams Morgan, and <a href="http://www.facebook.com/bminow">Brandon Minow</a>, whom he is working with to organize the new philanthropic <a href="http://twitter.com/MonumentFest">Monument Music &amp; Arts Festival</a> in DC.</p>
<h3>Saturday</h3>
<p><strong>TBD Brunch at Mie  N Yu in Georgetown.</strong> Excellent turnout from a number of bloggers, tech folks and others who just wanted to meet some of the TBD team. <span style="text-decoration: underline;">Highlights: </span>Mimosas and pancakes, fun atmosphere. <span style="text-decoration: underline;">Lowlights:</span> Parking in Georgetown (should have taken the bus) <span style="text-decoration: underline;">Shoutouts:</span> Had a great time hanging out with <a href="http://twitter.com/girlmeetsfood">Mary Kong</a> of <a href="http://girlmeetsfood.com/">GirlMeetsFood</a>; <a href="http://wamu.org/about/people/keosha_johnson.php">Keosha Johnson</a>, online editor of WAMU; Jamel Daugherty of Northern Virginia Magazine; <a href="http://twitter.com/hanelly">Andrew Hanelly</a>, director of SEO and social media at <a href="http://www.tmgcustommedia.com/">TMG Custom Media</a>; <a href="http://twitter.com/krystlekopacz">Krystle Kopacz</a> of <a href="http://www.healthcentral.com/">HealthCentral</a>; <a href="http://www.christenmccluney.com/ChristenMcCluney/Welcome.html">Christen McCluney</a>; Amelia of <a href="http://graduallygreener.wordpress.com">Gradually Greener</a>; <a href="http://twitter.com/ethanklapper">Ethan Klapper</a>; and of course Allbritton Communications head honcho Robert Allbritton.<a name="Monday"></a></p>
<h3><a name="Monday">Monday</a></h3>
<p><strong>Mediabistro and Social Times cocktail party at 19th Bar.</strong> Nice to rub elbows with a lot of DC media types I haven&#8217;t met before. <span style="text-decoration: underline;">Highlights:</span> Nice bar, with open floorspace and natural light. Decent drink specials and some complimentary appetizers. <span style="text-decoration: underline;">Lowlights:</span> None really. <span style="text-decoration: underline;">Shoutouts:</span> A lot of good ones here. I finally met some tweeps I&#8217;ve been following for a while, including Alex Howard (<a href="http://twitter.com/digiphile">@digiphile</a>) of O&#8217;Reilly Media, Dr. Mark Drapeau (<a href="http://twitter.com/cheeky_geeky">@cheeky_geeky</a>) of Microsoft and Andy Carvin (<a href="http://twitter.com/acarvin">@acarvin</a>) of NPR. Others included CNN social media guru <a href="http://twitter.com/kuhncnn">Eric Kuhn</a>, Patch regional publisher <a href="http://www.linkedin.com/in/danielgkelly">Daniel Kelly</a>, <a href="http://twitter.com/lizdebagara">Liz de Bagara</a> of Boz Communications, <a href="http://www.linkedin.com/in/kierawiatrak">Kiera Wiatrak</a>, <a href="http://www.linkedin.com/pub/erica-r-hendry/a/470/932">Erica Hendry</a>. Marlene Hall, and <a href="http://twitter.com/originalnajeema">Najeema</a> of <a href="http://originalnajeema.blogspot.com/">Hell in a Handbag</a>.<br />
<a name="Tuesday"></a></p>
<h3>Tuesday</h3>
<p><a href="http://dcwmedia20.eventbrite.com/"><img class="alignright" title="media20 logo" src="http://www.digitalcapitalweek.org/wp-content/uploads/6.15.media20.gif" alt="Logo for Media  Day" width="100" height="100" /></a><strong>Social and Traditional Media </strong>- 9:30 at Grosvenor  Auditorium at National Geographic. A good panel featuring <a href="http://twitter.com/acarvin">Andy Carvin</a> of NPR (who I met Monday); Benet Wilson,  Online Managing Editor for Aviation Week’s Business  Aviation; Brian Dresher, Manager of Social Media and Digital Partnerships for USA  TODAY; and <a href="http://twitter.com/rmmdc">Robert Michael  Murray</a> – VP of Social Media for National Geographic. Basic reaction: This was a good discussion of why social media use by journalists is important, and some ideas about how to do it. I would have appreciated a more forward-looking discussion about emerging social platforms, especially mobile and location-aware systems. Murray and Carvin are very ambitious thinkers who I recommend paying attention to. See some good summaries of the panel <a href="http://tbd.com/2010/06/live-sort-of-from-dc-week-traditional-and-social-media-coming-together/">here</a> and <a href="http://blog.ewaydirect.com/thoughts-from-media-2-0-day-digital-capital-week/">here</a>.</p>
<p><strong>The State of Now with Jeff Pulver</strong> &#8211; 11 at Grosvenor  Auditorium at National Geographic. Jeff blows people away with his engaging manner and his clearly authentic appreciation and understanding of social relationships (online and off). He <a href="http://tbd.com/2010/06/jeff-pulver-discusses-the-%E2%80%9Cstate-of-now%E2%80%9D-and-announces-new-site-to-donate-tweets/">gave an interesting talk</a>, the major theme being that for the first time in history every individual&#8217;s voice can gain power and influence through social networks. He also announced his new project <a href="http://www.justcoz.org">JustCoz.org</a>, which let&#8217;s Twitter users lend their &#8220;voice&#8221; to a good cause by allowing it to tweet through them once a day.</p>
<p><strong>The Future of Media (panel)</strong> &#8211; 2 at Grosvenor  Auditorium at National Geographic. A bit disappointing, and broadly criticized on the <a href="http://search.twitter.com/search?q=dcwfom">Twitter backchannel</a>. Basic problem, 75% of the panel was from AOL, Washington Post and CNN &#8212; not that they aren&#8217;t doing anything online, but they&#8217;re certainly not at the cutting edge and had little to say about the &#8220;future.&#8221; Rather than rehash it myself, I&#8217;ll point you to Glenn Luther&#8217;s <a href="http://www.glennluther.com/blog/98-going-up-in-smoke-the-future-of-the-media-at-dcweek-">summary</a>, which includes many quoted tweets.</p>
<h3>Wednesday</h3>
<p>Mobile Media is here &#8211; 11:30 at <span>1410  Q St NW <a title="View on Google Maps" href="http://maps.google.com/maps?f=q&amp;hl=en&amp;geocode=&amp;q=1410+Q+st+NW%0AWashington%2C+DC+20009&amp;z=13&amp;layer=t"></a></span></p>
<p><span>Uncovering the Social Media Data Trail &#8211; 1 p.m. at </span><span>2000  K Street, N.W.</span></p>
<h3><span>Thursday</span></h3>
<p><span><a href="http://techcocktaildc9.eventbrite.com/"><img class="alignright" title="Tech Cocktail" src="http://www.digitalcapitalweek.org/wp-content/uploads/6.17.techcocktail.gif" alt="Tech Cocktail" width="100" height="100" /></a>Tech Cocktail DC (TBD has a table, come see us) at Lux Lounge</span></p>
<h3><span>Friday</span></h3>
<p><span>When Failure and Criticism are Public &#8211; 1 p.m. at </span><span> 900  Massachusetts Ave., NW</span></p>
<p><span>Mobile Madness &#8211; 2:15 at </span><span> </span><span> 900  Massachusetts Ave., NW</span></p>
<p><span><br />
</span></p>
<p><span><br />
</span></p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 76px; width: 1px; height: 1px;">
<p><span class="gap"><span class="event   ev_1"><a id="23ff97e2bfd837c3038f66d0649ff358" class="name" href="http://schedule.digitalcapitalweek.org/#">mediabistro.com &amp; Social Times  Cocktail Party <span class="vs">Skye Loung&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="efa3a37fc480848d456f98ec53d7012f" class="name" href="http://schedule.digitalcapitalweek.org/#">15 Minute Accessibility Reviews <span class="vs">Martin Lut&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="ebcda6689ef4b4107d70b08fed3db321" class="name" href="http://schedule.digitalcapitalweek.org/#">Assistive Technology Overviews  (JAWS, Dragon Naturally Speaking, etc.) <span class="vs">Martin Lut&#8230;</span></a></span></span></p>
<h3>7:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="da87dab74b8b2f368be36fe4a4dd1486" class="name" href="http://schedule.digitalcapitalweek.org/#">DC Drupal Meetup <span class="vs">Stetsons  B&#8230;</span></a></span></span></p>
</div>
<h3>8:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="2197235fe7c794e994c0f6c867030272" class="name" href="http://schedule.digitalcapitalweek.org/#">Playback Theatre Improv  Performance <span class="vs">COOLEY GOD&#8230;</span></a></span></span></p>
</div>
<p><br style="clear: both;" /></p>
<h2>Tuesday June 15</h2>
<h3>9:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_6"><a id="ef6bb6b44f017240139de1066e59e0f0" class="name" href="http://schedule.digitalcapitalweek.org/#">Media 2.0 Day <span class="vs">Grosvenor&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="ce1f68449964e6efd0053f9298b2af63" class="name" href="http://schedule.digitalcapitalweek.org/#">Social and Traditional Media: How  News and Media Organizations are Getting Socia&#8230; <span class="vs">Grosvenor&#8230;</span></a></span></span></p>
</div>
<h3>11:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="57b799fff0bbcf79795d25c53a1a0dd0" class="name" href="http://schedule.digitalcapitalweek.org/#">The &#8216;State of Now&#8217; with Jeff  Pulver &#8211; Hosted by USA TODAY <span class="vs">Grosvenor&#8230;</span></a></span></span></p>
</div>
<h3>11:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="459ea7501d560eabdacadce53d95d35a" class="name" href="http://schedule.digitalcapitalweek.org/#">Mastery is the Message. Engaging,  entertaining, and educating audiences through&#8230; <span class="vs">Fleishman&#8230;</span></a></span></span></p>
</div>
<h3>1:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="0953cb142e7492d2686fbd0ecce1ed25" class="name" href="http://schedule.digitalcapitalweek.org/#">Online Engagement for Sustainable  Urban Mobility <span class="vs">World Reso&#8230;</span></a></span></span></p>
</div>
<h3>2:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="dfe4b98cd3e04a94f1c9c3a8f4b013e6" class="name" href="http://schedule.digitalcapitalweek.org/#">The Future of Media <span class="vs">Grosvenor&#8230;</span></a></span></span></p>
</div>
<h3>3:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="51db34a4cf399828747688bdd4cf950a" class="name" href="http://schedule.digitalcapitalweek.org/#">&#8216;Social Media Law: Online Libel,  Online Copyright and Online Fun with Legal Issu&#8230; <span class="vs">TBD</span></a></span></span></p>
</div>
<h3>4:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="16f2c27c8f7a0908f125a7f0181129a6" class="name" href="http://schedule.digitalcapitalweek.org/#">Public Health: What&#8217;s Digital got  to do with it? <span class="vs">Pew Resear&#8230;</span></a></span></span></p>
</div>
<h3>5:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="6a1fcf619637ccf2a7001d164d4bc40b" class="name" href="http://schedule.digitalcapitalweek.org/#">RCR Local Washington DC <span class="vs">PRTM Corpo&#8230;</span></a></span></span></p>
</div>
<h3>6:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="e702df97846199f5a18ae251bdbfc6bd" class="name" href="http://schedule.digitalcapitalweek.org/#">NVTC Social Media Awards <span class="vs">kstreet lo&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="6a2a85747c8f28a41178ef5ff642c1e4" class="name" href="http://schedule.digitalcapitalweek.org/#">YAFCEA Bethesda Socially  Conscience Social Media HH to Benefit Street Sense <span class="vs">Current  Su&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="d8d686be02ee3d641d29dc74d85d6998" class="name" href="http://schedule.digitalcapitalweek.org/#">Hacking Social Networks in Real  Life <span class="vs">1410Q.com</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="73fbaae657996c8fdf5506843f4d365a" class="name" href="http://schedule.digitalcapitalweek.org/#">Marketing Social Media to  Professional Service Providers (PSPs) <span class="vs">Busboys an&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="67231c099e102308fdc5c1625e9abbef" class="name" href="http://schedule.digitalcapitalweek.org/#">Section 508 E&amp;IT Standards and  the Section 255 Guidelines Refresh <span class="vs">Martin Lut&#8230;</span></a></span></span></p>
</div>
<h3>6:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="80e458082163b7865351e17b6c1ae6cc" class="name" href="http://schedule.digitalcapitalweek.org/#">Progressive Happy Hour <span class="vs">Science Cl&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="3d858d92a7f10f26d07e3ee18ba75a51" class="name" href="http://schedule.digitalcapitalweek.org/#">Sweets and Tweets <span class="vs">Hamiltonia&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_5"><a id="c36ca7af0fa09e7f758a32766f4190dd" class="name" href="http://schedule.digitalcapitalweek.org/#">Digital Schmooze Cruise <span class="vs">A boat!</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="a344e3648b18fbd8f015b120032e22c5" class="name" href="http://schedule.digitalcapitalweek.org/#">Black Tech Blazers <span class="vs">Martin Lut&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="a090774a9d68ed58deac50c1a47adac3" class="name" href="http://schedule.digitalcapitalweek.org/#">Metro Music Source &#8211; DC Musician/  Industry Networking Event <span class="vs">Bar Louie</span></a></span></span></p>
</div>
<p><br style="clear: both;" /></p>
<h2>Wednesday June 16</h2>
<h3>8:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="947315206e28994aa5ef8a47dc1a66a2" class="name" href="http://schedule.digitalcapitalweek.org/#">Buzz 2010: Open Leadership with  Charlene Li <span class="vs">Clyde&#8217;s of&#8230;</span></a></span></span></p>
</div>
<h3>9:15 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="00a5a88af28c904904749f2fcb0efa24" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media &amp; Gov 2.0 <span class="vs">Metropolit&#8230;</span></a></span></span></p>
</div>
<h3>10:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="84cdf0249fd67227138d33b80419d113" class="name" href="http://schedule.digitalcapitalweek.org/#">Healthcare Communication  Strategies <span class="vs">Spectrum S&#8230;</span></a></span></span></p>
</div>
<h3>11:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="073874a60fcd1791fbf5a06cead8c5ea" class="name" href="http://schedule.digitalcapitalweek.org/#">Developing an IP Plan that  Protects Your Digital Media <span class="vs">TBD</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="9655cb4647c77dae203abfad14984206" class="name" href="http://schedule.digitalcapitalweek.org/#">Mobile Media is Here <span class="vs">1410Q.com</span></a></span></span></p>
</div>
<h3>12:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="38748aa08b2553a573bf0cc0f8d50862" class="name" href="http://schedule.digitalcapitalweek.org/#">SaucaMobile <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_6"><a id="e2359bbe698d239fb753231256db2ed6" class="name" href="http://schedule.digitalcapitalweek.org/#">Gov &amp; Org 2.0 Day <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>1:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="7df037fe2a74e3c2ade0e259a4d5abad" class="name" href="http://schedule.digitalcapitalweek.org/#">Advocacy 2.0: how technology is  impacting grassroots &#8211; communications &#8211; marketin&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="d57f9000873d934b62cddfb63592f948" class="name" href="http://schedule.digitalcapitalweek.org/#">Computer Drive <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="00696d7033ccfaa7f83342949a21c767" class="name" href="http://schedule.digitalcapitalweek.org/#">Energizing your Base and Online  Community Organizing <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="130985c6b83f2a1a19d82f48ced49333" class="name" href="http://schedule.digitalcapitalweek.org/#">Opening Government with Ruby <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="46e2ea163618042294c7c6dd65c56cad" class="name" href="http://schedule.digitalcapitalweek.org/#">Pro Bono Consulting Lounge  sponsored by Ogilvy Public Relations Worldwide | 360&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="317f62a92ebc9f9772b92ce0750daa59" class="name" href="http://schedule.digitalcapitalweek.org/#">The Data We&#8217;ve All Left Behind:  Uncovering The Social Media Data Trail <span class="vs">Spectrum S&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="e5036d4ca323e758c3a0600e46895fab" class="name" href="http://schedule.digitalcapitalweek.org/#">Transparency on the Social Web:  How the Facebook Generation is Ushering in a New&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="05f9c497d0003a94b7e795346e97aba4" class="name" href="http://schedule.digitalcapitalweek.org/#">Using Geographic Information  Systems (GIS) to Increase Citizen Participation <span class="vs">UMC  Confer&#8230;</span></a></span></span></p>
</div>
<h3>2:15 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="3ad55ead7d4b378d5377abf35f527620" class="name" href="http://schedule.digitalcapitalweek.org/#">Accounting &amp; Technology for  ecommerce companies <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="da8606d25f03a0f3db35454311480143" class="name" href="http://schedule.digitalcapitalweek.org/#">DC&#8217;s Office of the CTO: Past,  Present and Future Gov 2.0 Leadership <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="5b6d1fb97c7b16baeb36c8a37c7968a8" class="name" href="http://schedule.digitalcapitalweek.org/#">Mobile Fundraising &amp; Advocacy <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="f71467b44eb1a169b7642c2098cb605a" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media 202: an advanced  discussion in online community building <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="e198629b90fb28fc8550e96fbd3e0ac5" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media in Education <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>3:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="9bbbe8358d8f206e8248209e5f9dfe58" class="name" href="http://schedule.digitalcapitalweek.org/#">Is There Really an App for That?  Non-Profit Leaders Debate Online&#8217;s Real Impact <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="9bca39dd4b2a7d5b516dc4df54a5014b" class="name" href="http://schedule.digitalcapitalweek.org/#">ONA DC presents: Digital  Podcasting 101 <span class="vs">NPR</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="a840356bd9fe3c7343aab8d462b2bb66" class="name" href="http://schedule.digitalcapitalweek.org/#">Open Model for Citizen Engagement <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="4672988f1e08a410531abe5f44512864" class="name" href="http://schedule.digitalcapitalweek.org/#">Privacy in a Clouded World <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="7a9c3cc3d00146e4b2e3f96f5f7519e8" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media ROI <span class="vs">UMC  Confer&#8230;</span></a></span></span></p>
</div>
<h3>4:45 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="d22305add7d78612f7ebdbd23269102e" class="name" href="http://schedule.digitalcapitalweek.org/#">Getting Strategic With Social  Media &#8211; Combining the Right Approach with Integrat&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="16c9beca9448817a41807a1b0bc56236" class="name" href="http://schedule.digitalcapitalweek.org/#">Improv for Creative Collaboration:  Principles and Practices of Improvisational T&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="942221532fc0b6841d85f77f378707ff" class="name" href="http://schedule.digitalcapitalweek.org/#">Mobile Technology&#8217;s Use in 21st  Century Statecraft <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="3c0896c2712807247d4e650c240dc747" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media For Social Good <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="f2186f812fd6281eca0f22ff767b495d" class="name" href="http://schedule.digitalcapitalweek.org/#">Using Social Media Tools  Effectively for Orgs and Nonprofits <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>6:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="6d0cbd4390adf454ca26490c4747cdac" class="name" href="http://schedule.digitalcapitalweek.org/#">Ignite DC #4 <span class="vs">Town  Dance&#8230;</span></a></span></span></p>
</div>
<h3>6:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="1f951fbcf7cd19e44c03d98f13fd8b2f" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media Learning + Comedy  Show <span class="vs">Recessions</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="aa48bb7baa30f257ce9d13425e4107b6" class="name" href="http://schedule.digitalcapitalweek.org/#">VolunTweet: Recording, Sharing  &amp; Tracking Volunteer Impact <span class="vs">0</span></a></span></span></p>
</div>
<h3>7:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_5"><a id="eb201c69171e71de62c26aa11c263f55" class="name" href="http://schedule.digitalcapitalweek.org/#">NoMa Summer Screen <span class="vs">NoMa Summe&#8230;</span></a></span></span></p>
</div>
<p><br style="clear: both;" /></p>
<h2>Thursday June 17</h2>
<h3>9:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="dd30a1fb7ba96595b4c673cac20d551e" class="name" href="http://schedule.digitalcapitalweek.org/#">Digital Advertising 101 <span class="vs">Greenfield&#8230;</span></a></span></span></p>
</div>
<h3>10:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="ab55c62119bb0521ad5bc02dd29894f0" class="name" href="http://schedule.digitalcapitalweek.org/#">The Food Revolution: One Byte at a  Time <span class="vs">Spectrum S&#8230;</span></a></span></span></p>
</div>
<h3>1:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_3"><a id="88c284b1f3ef3f8a5fccc0e0493a5e33" class="name" href="http://schedule.digitalcapitalweek.org/#">#140conf DC <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="47afe0314d8b8d86df80368ec865855a" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media Education World Café  Roundtables <span class="vs">MLK Librar&#8230;</span></a></span></span></p>
</div>
<h3>1:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="c882f9c5b5ed5fc58e5e89d9d609474e" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media for NonTraditional  Users; Overcoming the New Digital Divide <span class="vs">MLK Librar&#8230;</span></a></span></span></p>
</div>
<h3>4:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="6bfab7f13e4660afa0f9db9d66a48965" class="name" href="http://schedule.digitalcapitalweek.org/#">Can I Tweet That? A Discussion of  User-Generated Content and the Law (Social Med&#8230; <span class="vs">Spectrum  S&#8230;</span></a></span></span></p>
</div>
<h3>5:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_5"><a id="bf567f79c501d2f1d3dbe4434dc38427" class="name" href="http://schedule.digitalcapitalweek.org/#">Art Ventures on H Street <span class="vs">H Street,&#8230;</span></a></span></span></p>
</div>
<h3>5:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="6f0129ca0838695e92cd792fadc6d31e" class="name" href="http://schedule.digitalcapitalweek.org/#">AppShare @ TechCocktail <span class="vs">Lux Lounge</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="eef413746e9a2694bae7f04cd6879d81" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media &amp; Money: Can it  help you save more, spend less? <span class="vs">AARP Offic&#8230;</span></a></span></span></p>
</div>
<h3>7:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_3"><a id="9ad5a4cf3bd2334b3ba33f3e4cf04ab1" class="name" href="http://schedule.digitalcapitalweek.org/#">TECH cocktail DC <span class="vs">Lux  Lounge</span></a></span></span></p>
</div>
<p><br style="clear: both;" /></p>
<h2>Friday June 18</h2>
<h3>9:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="c94cf5e55452627f8f9e4221127abb90" class="name" href="http://schedule.digitalcapitalweek.org/#">Blogging While Brown 2010 <span class="vs">Walter E&#8230;.</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="ee0db488d5867bc99be8478919551c4a" class="name" href="http://schedule.digitalcapitalweek.org/#">Social Media Breakfast DC Week  Edition: Save Screen on the Green <span class="vs">Busboys an&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_6"><a id="db6744a01cb7574f336192290b5a1194" class="name" href="http://schedule.digitalcapitalweek.org/#">Digital Garage Day 1 <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_6"><a id="ac45aa81396d59b8874fa319500a1673" class="name" href="http://schedule.digitalcapitalweek.org/#">HotStart a Business in a Day <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>12:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="ef954885befdd706ef28018a977b491c" class="name" href="http://schedule.digitalcapitalweek.org/#">Emancipating information to make  government more effective Brownbag (Demo, Case&#8230; <span class="vs">Affinity  L&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="29006f8f68a5cf7edd6726f6ed2c8fa6" class="name" href="http://schedule.digitalcapitalweek.org/#">SMCDC Blogger Lounge <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>1:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="54633092012b0a481a292a6a1eeb0c1f" class="name" href="http://schedule.digitalcapitalweek.org/#">Advertising: For the People, by  the People <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="a8e5538ce9e117704cf76cfd854b87c1" class="name" href="http://schedule.digitalcapitalweek.org/#">Interaction Design: Making the  Complex Seem Simple <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="dcf0248fd878c04b0094e9bfe7611275" class="name" href="http://schedule.digitalcapitalweek.org/#">Rapid Fire Startup Demos <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="03d1e03f23cc497da57293751aa46fce" class="name" href="http://schedule.digitalcapitalweek.org/#">Speed Funding Consultation <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="cf549857333723aa4a79262cfbc8b7a6" class="name" href="http://schedule.digitalcapitalweek.org/#">When Failure and Criticism Are  Public <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>1:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="e1f9a9e0546843763e169a71f2187aa9" class="name" href="http://schedule.digitalcapitalweek.org/#">Apps and Animation &#8211; All things  Interactive <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>2:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="641d4b5ab61c75475856e1c48a1ddc12" class="name" href="http://schedule.digitalcapitalweek.org/#">Unlock Your Creative Power: tips  &amp; techniques to rattle the old brain, involve t&#8230; <span class="vs">Environmen&#8230;</span></a></span></span></p>
</div>
<h3>2:15 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="b004629fde525e1b8aa8905f30d88084" class="name" href="http://schedule.digitalcapitalweek.org/#">Combating HIV in DC through New  Media <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="969f139813010fcae5bb68f23f16d668" class="name" href="http://schedule.digitalcapitalweek.org/#">Green Ventures <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="1e3429599361d580e3827a711e0e1ffb" class="name" href="http://schedule.digitalcapitalweek.org/#">Innovating Around Happiness: From  iPhone Apps to Company Culture and Other Findi&#8230; <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6 sub"><a id="7b3e2aa2f4d1388ef78f35ddff3e2391" class="name" href="http://schedule.digitalcapitalweek.org/#">Mobile Madness <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="bdc81f81cb1f9eb5717978cc3a80a634" class="name" href="http://schedule.digitalcapitalweek.org/#">Search for Start-ups <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="c36f6ad57a155db76f9b3f13f31b03af" class="name" href="http://schedule.digitalcapitalweek.org/#">Upgrade Your Social Media Presence  with NMS <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>2:45 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="414ed312cb353c1301a4962481e8c01d" class="name" href="http://schedule.digitalcapitalweek.org/#">Sweetflow Mobile @ Digital Garage  Day 1 <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>3:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="e2204cd37a3fe0bf055d0d649b4cbba0" class="name" href="http://schedule.digitalcapitalweek.org/#">PR in a Digital World Workshop <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="7fb32f507a1939718daf3dc1dc8bf273" class="name" href="http://schedule.digitalcapitalweek.org/#">Secrets of Seed Funding <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="9f9b9ac87aeebc6bd7d04cda1c43c08d" class="name" href="http://schedule.digitalcapitalweek.org/#">Women Entrepreneurs <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>5:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="7a0c354e2aaed9cb793c2366db41219d" class="name" href="http://schedule.digitalcapitalweek.org/#">&#8216;I Fought the Law&#8217; Happy Hour <span class="vs">Bar 7</span></a></span></span></p>
</div>
<h3>6:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="0bb10e206d5b5f64354d563909c80242" class="name" href="http://schedule.digitalcapitalweek.org/#">Content Economy Unconference <span class="vs">Affinity L&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="c8bcee8c80db9a6e986567c217b56983" class="name" href="http://schedule.digitalcapitalweek.org/#">Show, Tell, Hire! <span class="vs">UMC  Confer&#8230;</span></a></span></span></p>
</div>
<h3>9:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="198314a29916345b9e2657defa274eb4" class="name" href="http://schedule.digitalcapitalweek.org/#">Wonder Emporium <span class="vs">Warehouse</span></a></span></span></p>
</div>
<p><br style="clear: both;" /></p>
<h2>Saturday June 19</h2>
<h3>8:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="e081db58aaabbc893eedf1aa610cb1c7" class="name" href="http://schedule.digitalcapitalweek.org/#">Women Grow Business Boot Camp <span class="vs">Steptoe  &amp;&#8230;</span></a></span></span></p>
</div>
<h3>9:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_5"><a id="e5adca67d6680a84be7ed533d4973d16" class="name" href="http://schedule.digitalcapitalweek.org/#">Washington DC&#8217;s Amazing Scavenger  Hunt <span class="vs">The Distri&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="8b183f323044692916c6b95f105813ef" class="name" href="http://schedule.digitalcapitalweek.org/#">Blogging While Brown 2010 <span class="vs">Walter E&#8230;.</span></a></span></span></p>
</div>
<h3>9:30 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="6e2c066165404ecb993f97d4e87111cc" class="name" href="http://schedule.digitalcapitalweek.org/#">Classes in MLK Computer Lab <span class="vs">MLK Librar&#8230;</span></a></span></span></p>
</div>
<h3>10:00 AM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="f135fa717c3f8c4f60923fc1eb17211e" class="name" href="http://schedule.digitalcapitalweek.org/#">Fourth Annual Community Computer  Day <span class="vs">Byte Back</span></a></span></span></p>
</div>
<h3>12:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="15460bfbd1e564406255bde193300466" class="name" href="http://schedule.digitalcapitalweek.org/#">SMCDC Blogger Lounge <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_6"><a id="231203a75aaddb307b8fed80a92dec10" class="name" href="http://schedule.digitalcapitalweek.org/#">Digital Garage Day 2 <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>1:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="7f42728c957b065ba53f1af46af360a8" class="name" href="http://schedule.digitalcapitalweek.org/#">District 5- Creative Panel <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="fa0c7ec60bcd41b191b413e6c0549058" class="name" href="http://schedule.digitalcapitalweek.org/#">Vlogger and Shorts Mini-Film Fest <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>2:15 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="55e02eade9d41eac4046b0f55da30abd" class="name" href="http://schedule.digitalcapitalweek.org/#">Fashion &amp; Technology <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>3:30 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="d47227da494852da4c4506623ce93c6a" class="name" href="http://schedule.digitalcapitalweek.org/#">Money &amp; Technology <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="8499852ed01204b92f45fc5618a88b97" class="name" href="http://schedule.digitalcapitalweek.org/#">Performing Artists Clinic- How to  Use the Web to Your Advantage <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>4:45 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="dc8d5be98d84e80d23609f554266c1a9" class="name" href="http://schedule.digitalcapitalweek.org/#">Cities Unwired <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="18d8e434f3fe3bc24f7262cf57f9edf7" class="name" href="http://schedule.digitalcapitalweek.org/#">DCWEEK Project Lab Showcase <span class="vs">UMC Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="8ac6519cca51a32157d00567881e67ee" class="name" href="http://schedule.digitalcapitalweek.org/#">DCWeek Remix <span class="vs">UMC  Confer&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="f48b97a40a264029aff31d8e4b83e091" class="name" href="http://schedule.digitalcapitalweek.org/#">HacDC Lightning Talks @DCWeek <span class="vs">UMC Confer&#8230;</span></a></span></span></p>
</div>
<h3>10:00 PM:</h3>
<div class="container">
<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_3"><a id="cd03b881b3c06508fba937a123c2cb05" class="name" href="http://schedule.digitalcapitalweek.org/#">Closing Party <span class="vs">9:30  Club</span></a></span></span></p>
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<h2>Sunday June 20</h2>
<h3>1:00 PM:</h3>
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<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event featured ev_5"><a id="80f56cdc47b800ff5fdd2a6fd1d54eed" class="name" href="http://schedule.digitalcapitalweek.org/#">DC Week Flash Picnic on the Mall <span class="vs">The Nation&#8230;</span></a></span></span> <span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_6"><a id="162251361284d63980f93a2e6d13f9ec" class="name" href="http://schedule.digitalcapitalweek.org/#">Classes in MLK Computer Lab <span class="vs">MLK Librar&#8230;</span></a></span></span></p>
</div>
<h3>6:00 PM:</h3>
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<p class="inset"><span class="gap"><img src="http://schedule.digitalcapitalweek.org/img/ws.gif" alt="" width="1" height="30" /><span class="event  ev_1"><a id="c2559abf5b3ba07182bae7540b3188e0" class="name" href="http://schedule.digitalcapitalweek.org/#">Apps4Ben&#8217;s Contest Finale <span class="vs">Ben&#8217;s Next&#8230;</span></a></span></span></p>
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		<title>What is journalism school for?</title>
		<link>http://jeffsonderman.com/2010/06/what-is-journalism-school-for/</link>
		<comments>http://jeffsonderman.com/2010/06/what-is-journalism-school-for/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:21:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033487</guid>
		<description><![CDATA[I missed the weekly #wjchat Web journalism discussion last night on Twitter, which focused on whether journalism schools are still relevant, and what their roles should be today. As a J-school graduate (Missouri BJ&#8217;04) and someone who has seen a lot of recent grads enter and exit newsrooms, I have some insight.
Journalism school is neither totally irrelevant, nor totally necessary. There are things they do well, and not so well. Each prospective student can decide whether these things are worth their time and money&#8230;
Journalism school is good for:
- Learning basics ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://jeffsonderman.com/wp-content/uploads/2010/06/wjchat.jpg"><img class="alignright size-medium wp-image-327033489" title="wjchat" src="http://jeffsonderman.com/wp-content/uploads/2010/06/wjchat-300x113.jpg" alt="" width="300" height="113" /></a>I missed the weekly <a href="http://wjchat.webjournalist.org/?page_id=170">#wjchat</a> Web journalism discussion last night on Twitter, which focused on whether journalism schools are still relevant, and what their roles should be today. As a J-school graduate (Missouri BJ&#8217;04) and someone who has seen a lot of recent grads enter and exit newsrooms, I have some insight.<span id="more-327033487"></span></p>
<p>Journalism school is neither totally irrelevant, nor totally necessary. There are things they do well, and not so well. Each prospective student can decide whether these things are worth their time and money&#8230;</p>
<h2>Journalism school is good for:</h2>
<p><strong>- Learning basics of how to report and write information.</strong> This part is a craft more than an art. There is a right way to write clearly, and you can learn it from a good school.</p>
<p><strong>- Meeting a network of peers.</strong> If you do it right, you will leave J-school with hundreds of friends, colleagues and professors who share a lot in common and can help each other along their career paths for years down the road. Journalism jobs are still a lot about who you know, and who knows you &#8212; and J-school is a great place to know a lot of people.</p>
<p><strong>- Helping find your first job.</strong> Especially for undergrads, having the newly minted journalism degree (and the contacts I just mentioned) can be enough credibility to get you that first entry-level job. (After that, however, your career largely sinks or swims based on work performance and experience.)</p>
<p><strong>- Stoking idealism.</strong> Graduates usually believe that journalism defends democracy and can change the world. You need confidence and a make-it-happen attitude to succeed in today&#8217;s challenging journalism environment, so that&#8217;s a good thing.</p>
<h2>Journalism school is bad for:</h2>
<p><strong>- Creating understanding of how news really works.</strong> J-school can better prepare you for learning on the job later, but there&#8217;s no substitute for learning on the job.</p>
<p><strong>- Teaching you about the broader world.</strong> You should travel, study many non-journalism areas and possibly even get a second degree in something you would like to cover. There are many sources to turn to for online news on any subject &#8212; if you&#8217;re not an authority bringing something special to the topic, you&#8217;ll get lost.</p>
<p><strong>- Teaching ahead of the technology curve.</strong> A few schools, professors or classes do this better than others, but most are teaching a journalism ethos from at least a few years ago (when the professors were in the biz), from textbooks written a few years ago, on systems designed a few years ago. Students have to take responsibility for staying on top of the cutting edge themselves.</p>
<p><strong>- Guaranteeing you will succeed as a journalist.</strong> A lot of bad journalists manage to graduate from J-schools and wash out of the news business later. The degree doesn&#8217;t matter if you don&#8217;t have work ethic, aggressiveness, initiative and common sense.</p>
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		<title>What “TBD” means to me</title>
		<link>http://jeffsonderman.com/2010/04/what-tbd-means-to-me/</link>
		<comments>http://jeffsonderman.com/2010/04/what-tbd-means-to-me/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 16:15:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033476</guid>
		<description><![CDATA[After a long time telling everyone the name of our new DC news site was to be determined, we announced today that the site will in fact be called &#8220;TBD.&#8221;
Now I&#8217;ve always felt that a brand name itself is not that important. All brands start at reputation zero. (Think back to how meaningless the brand &#8220;Google,&#8221; or the word &#8220;googol,&#8221; was to you in 1997.) It&#8217;s nice to have a catchy name. But the brand is defined over time by the value and experiences it provides. I&#8217;m happy to now ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://jeffsonderman.com/wp-content/uploads/2010/04/tbd.png"><img class="alignright size-medium wp-image-327033482" title="TBD" src="http://jeffsonderman.com/wp-content/uploads/2010/04/tbd-300x114.png" alt="" width="300" height="114" /></a>After a long time telling everyone the name of our new DC news site was to be determined, we announced today that the site will in fact be called &#8220;<a href="http://tbd.com" target="_blank">TBD</a>.&#8221;</p>
<p>Now I&#8217;ve always felt that a brand name itself is not that important. All brands start at reputation zero. (Think back to how meaningless the brand &#8220;<a href="http://en.wikipedia.org/wiki/Google_search" target="_blank">Google</a>,&#8221; or the word &#8220;<a href="http://en.wikipedia.org/wiki/Googol" target="_blank">googol</a>,&#8221; was to you in <a href="http://reports.internic.net/cgi/whois?whois_nic=google.com&amp;type=domain" target="_blank">1997</a>.) It&#8217;s nice to have a catchy name. But the brand is defined over time by the value and experiences it provides. I&#8217;m happy to now have that brand we can start building.<span id="more-327033476"></span></p>
<p><strong>So what does TBD mean now, and what will it mean as we build the brand? </strong></p>
<p>To me, it speaks to the culture and attitude of the site &#8212; real-time news presented as a transparent <a href="http://www.buzzmachine.com/2009/06/07/processjournalism/" target="_blank">process</a> where users can participate and create, instead of an opaque finished product that readers are expected to just consume.</p>
<p>The name embraces the &#8220;beta culture&#8221; that I think we will cultivate &#8212; the principle that you launch something good enough, and you work with your users to constantly improve it. Everything is &#8220;TBD,&#8221; or subject to further development. (I titled my blog post announcing this new job as <a href="http://jeffsonderman.com/2010/04/my-career-v2-0-beta/">My Career v2.0 <strong>(beta)</strong></a> for that reason.)</p>
<p>So, let&#8217;s start beta-testing those ideas. What do you think of these, and what other principles do you think should define TBD? We&#8217;ll be setting up some official feedback channels, but feel free to comment here for now.</p>
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		<title>My Career v2.0 (beta)</title>
		<link>http://jeffsonderman.com/2010/04/my-career-v2-0-beta/</link>
		<comments>http://jeffsonderman.com/2010/04/my-career-v2-0-beta/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 14:08:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033458</guid>
		<description><![CDATA[I&#8217;m excited to announce today that I am  joining the Washington, D.C., digital news startup led by Jim Brady  and Allbritton  Communications. I&#8217;ll be working as Senior Community Host on  Steve Buttry&#8216;s community engagement team, developing ways to work  with bloggers and users to generate, share and discuss content.
Our  goal is to build an online news site for the DC metro area, and do it taking full  advantage of the how the web works &#8212; with partnership not  competition, users not readers, ...]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m excited to announce today that I am  joining the Washington, D.C., digital news <a href="http://paidcontent.org/article/419-interview-allbrittons-jim-brady-what-politico-did-for-political-news-we/">startup</a> led by Jim Brady  and Allbritton  Communications. I&#8217;ll be working as <a href="http://cfc.news8.net/getjob.cfm?i=309" target="_blank">Senior Community Host</a> on  <a href="http://stevebuttry.wordpress.com/" target="_blank">Steve Buttry</a>&#8216;s community engagement team, developing ways to work  with bloggers and users to generate, share and discuss content.</p>
<p><a href="http://jeffsonderman.com/wp-content/uploads/2010/04/capitol.jpg"><img class="alignright size-medium  wp-image-327033460" title="capitol" src="http://jeffsonderman.com/wp-content/uploads/2010/04/capitol-300x244.jpg" alt="" width="222" height="180" /></a>Our  goal is to build an online news site for the DC metro area, and do it taking full  advantage of the how the web works &#8212; with partnership not  competition, users not readers, conversation not dictation, linking  not duplicating.<span id="more-327033458"></span></p>
<p>This is a  big change for me after spending the past six years at <a href="http://thetimes-tribune.com/">a newspaper</a> as a reporter, business editor, metro editor and web editor. I&#8217;ve  done a lot of great things with great colleagues in Scranton, and I&#8217;m  thankful for what all of them have brought to my life.</p>
<p>They will  continue to do <a href="http://jeffsonderman.com/?p=327033454">great newspapering</a> after I&#8217;m gone. In my time  trying to bridge the gap between print and digital news, I&#8217;ve realized  that the newspaper will always be the newsPaper. It may publish a digital edition,  it may do some things online, but the print roots always come first. That&#8217;s  fine, it&#8217;s just not the thing for me anymore.</p>
<p>So I&#8217;m making  the leap to something purely digital. I know the doubt I&#8217;ll hear  most is, &#8220;But no one has figured out how to make money online.&#8221; I  say I&#8217;d rather take a chance to invent a model that does work than  be in one that seems to work a little less every day. We have some  great ideas for that, and great people to implement and adapt them.</p>
<p>To  people reading this in the DC area, I&#8217;m looking forward to meeting you  and finding ways for you to be part of this site, not just consumers  of it. I lived in the area for a short time and visited many more,  and I have many old friends there I&#8217;m looking forward to seeing again.</p>
<p>I  couldn&#8217;t be more impressed with <a href="http://twitter.com/jeffsonderman/allbritton">the team</a> in place so far at this yet-unnamed  (maybe it&#8217;s a secret strategy to build suspense) site. The senior  folks I&#8217;ve met so far, including Jim and Steve, are skilled, experienced  and smart. I&#8217;ll be working with a team of other <a href="http://cfc.news8.net/getjob.cfm?i=303">community hosts</a>, a  <a href="http://cfc.news8.net/getjob.cfm?i=307">social media producer</a> and a <a href="http://cfc.news8.net/getjob.cfm?i=306">mobile producer</a>. We&#8217;ll have a tidy but  strong news staff and also be working with folks at <a href="http://www.news8.net/">NewsChannel 8</a>.  I&#8217;m happy and proud to be coming aboard.</p>
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		<item>
		<title>Awards for great journalism</title>
		<link>http://jeffsonderman.com/2010/04/awards-for-great-journalism/</link>
		<comments>http://jeffsonderman.com/2010/04/awards-for-great-journalism/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:31:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://jeffsonderman.com/?p=327033454</guid>
		<description><![CDATA[The Pennsylvania Newspaper Association released today its Keystone Awards for the best journalism of 2009. My Times-Tribune news reporters cleaned up first place in our division for all the major reporting categories &#8212; investigative, spot news and series. The total newsroom haul is 12 awards, also for features, sports, photos and design. This comes shortly after we won a PNA award for &#8220;Best Application of Social Networking Tools.&#8221;
Great work by the following, and those who helped make it happen:

First place, Investigative Reporting,  Borys Krawczeniuk, for his stories on Bob ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Keystone logo" src="http://www.pa-newspaper.org/core/contentmanager/uploads/Images/Logos/keystoneslogo.jpg" alt="Keystone logo" width="119" height="109" />The Pennsylvania Newspaper Association <a href="http://www.pa-newspaper.org/web/2005/09/keystone_press_awards.aspx" target="_blank">released</a> today its <a href="http://www.pa-newspaper.org/core/contentmanager/uploads/PDFs/Contests/WEB%202010%20Keystone%20winners-DII.pdf" target="_blank">Keystone Awards</a> for the best journalism of 2009. My Times-Tribune news reporters cleaned up first place in our division for all the major reporting categories &#8212; investigative, spot news and series. The total newsroom haul is 12 awards, also for features, sports, photos and design. This comes shortly after we won a PNA award for &#8220;<a href="http://jeffsonderman.com/?p=327033439" target="_self">Best Application of Social Networking Tools</a>.&#8221;</p>
<p>Great work by the following, and those who helped make it happen:</p>
<ul>
<li>First place, Investigative Reporting,  Borys Krawczeniuk, for his <a href="http://thetimes-tribune.com/news/mellow-campaign-checks-made-out-to-cash-raise-questions-1.381333" target="_blank">stories</a> on Bob Mellow&#8217;s campaign expenses.</li>
<li>First place, Columns, Chris Kelly, for a selection of his <a href="http://thetimes-tribune.com/opinion/editorials-columns/christopher-j-kelly" target="_blank">Sunday  columns</a>.</li>
<li>First place, Spot News, staff, for <a href="http://thetimes-tribune.com/final-farewell-to-a-fallen-trooper-1.60979" target="_blank">coverage</a> of  the <a href="http://thetimes-tribune.com/news/trooper-miller-remembered-as-loyal-hard-working-1.56847" target="_blank">slain trooper</a>.</li>
<li>First place, Series, Borys Krawczeniuk and  Jeremy Burton, mayor series.</li>
<li>First place, Sports/Outdoor Column, <a href="http://thetimes-tribune.com/sports" target="_blank">Donnie Collins</a>.</li>
<li>First place, Photo Story, Mike Mullen, Butch Comegys &amp; Staff, <a href="http://thetimes-tribune.com/final-farewell-to-a-fallen-trooper-1.60979" target="_blank">&#8220;Hero&#8221;  coverage</a>.</li>
<li>2nd place, Special Projects, Staff, for the &#8220;Hope  at Home&#8221; section on lung cancer.</li>
<li>2nd place, Special Event Coverage, Scott Walsh, Donnie Collins  &amp; Herb Smith.</li>
<li>2nd place, News Photo, Jason Farmer,  &#8220;Standoff.&#8221;</li>
<li>2nd place, Page Design, Chad Sebring, &#8220;Joe Biden:  Ups and Downs&#8221;</li>
<li>Honorable Mention, Feature Beat Reporting, Stacy Brown,  &#8220;<a href="http://thetimes-tribune.com/news/remembering-michael-despite-controversy-jackson-was-a-loving-father-1.95118" target="_blank">Remembering Michael Jackson</a>.&#8221;</li>
<li>Honorable Mention, Page Design,  Bob Sanchuk, Outlook 2009, Back to School, Presidential Prelude.</li>
</ul>
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