Social networking recognition

I’m taking a moment to brag about a great accomplishment at our newspaper. The Times-Tribune won the Best Application of Social Networking Tools in the Pennsylvania Newspaper Association’s 2010 Newspaper Excellence in Cyberspace awards.

Here is the judges’ statement:

“Great to see that personal and conversation updates occur on the Facebook and Twitter accounts for the newspaper. Most newspapers overlook this opportunity and risk losing some of their followers because of it. Not here! We were also impressed that the staff goes to the “Tweet-Ups” in the area. Overall, the diversity and personal touches of the social applications make the program successful. We’d also like to suggest a ‘hip staff’ award to these folks.”

We work hard to make time for engaging our users and being responsive through social networks. It feels good to see that effort recognized with this award, but we really measure our success by the amount of engagement and interaction we have with our online community. So thanks to them most of all.

Posted on March 16, 2010 by Jeff Sonderman This entry was posted in Journalism, Personal. Bookmark the permalink.
  • shafqat

    Great stuff – congratulations Jeff. Perhaps a post sharing tips and lessons learned would be useful.

  • jeffsonderman

    That's a good idea, I'll work on something. In the meantime, here's what not to do: http://jeffsonderman.com/?p=327033436

  • http://jeffsonderman.com/?p=327033454 jeffsonderman » Blog Archive » Awards for great journalism

    [...] The Pennsylvania Newspaper Association released today its Keystone Awards for the best journalism of 2009. My Times-Tribune news reporters cleaned up first place in our division for all the major reporting categories — investigative, spot news and series. The total newsroom haul is 12 awards, also for features, sports, photos and design. This comes shortly after we won a PNA award for “Best Application of Social Networking Tools.” [...]

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